Caring4Girls is a sanitary towels distribution programme which strives to help keep adolescent girls in school during their monthly cycles.
The programme was started in 2012 after Imbumba founder, Richard Mabaso, overhead a fearful conversation between his mom and niece about menstruation, which to this day is deemed taboo by many societies. Realising that this fear and lack of understanding existed, even within his own family, Richard initiated the Caring4Girls programme to address the problem on a national scale.
Annual Dis-Chem Foundation Million Comforts Campaign!
Support the #MillionComforts Campaign at your nearest Dis-Chem Store during the month of July. Over 11 million sanitary pads were collected in 2018 to keep our girls in school.
Research has shown that underprivileged girls can miss up to 50 days of school per year due to lack of access to adequate feminine hygiene. Girls’ choice of menstrual hygiene materials are often limited by cost, availability and social norms. Menstruation is a barrier to education for many of our girls and restricts their opportunities for involvement in educational and sports activities.
The Caring4Girls programme creates a voice for girls. In addition to distributing sanitary materials. Caring4Girls provides health education on puberty and adolescence, to demystify menstrual related myths and break down societal taboos. The project catalyses and promotes positive body literacy and autonomy, as well as gender equality.